NIKE
ALL FOR 1 - AF1
︎ AN EVENT THAT CELEBRATED THE ICONIC TRIPLE BLACK AIR FORCE 1 & TORONTO’S UNSUNG HEROS.
In an era of hype beast and sneaker heads, high price point sneakers & grails often rise to the top of everyone’s feeds. But what about the little guys down below? Nike tasked us with a challenge of propelling and reminding consumers of the sneaker roots where we celebrated a common everyday sneaker in the triple black Air Force 1. We were also tasked to incorporate charity and community outreach, we did this by raising the only thing that was worth more than money, Peoples time. Oh ya… after raising hundreds of hours towards local charities… we also collected over 100 pairs of lightly worn shoes and gave them to kids who couldn’t afford them. Let’s just say the little guys down below stood pretty high on the feeds above them all.
Toronto was ALL FOR 1.
︎ ART DIRECTION, DESIGN, PRODUCTION & PHOTOGRAPHY
︎ @NIKETORONTO SOICAL HIGHLIGHTS