NIKE
NTC
TORONTO
︎TORONTO - NIKE TRAINING CLUB EVENTS.
As Bill Bowerman once said “If you have a body, you are an athlete”. Fitness and training is a serious activity and lifestyle to many people of Toronto. Tasked by Nike, our continuous challenge was to always look good while living good. Over 2 years of XM driven projects not only did we make sure our consumers looked good while sweating buckets but we ensured they worked out with the best trainers in the city… and ya some pro athletes might have dropped in as well.
︎ ART DIRECTION, DESIGN, & PRODUCTION