SMIRNOFF
STAY OPEN
︎SMIRNOFF LIMITED EDITION BOTTLES, OOH AND DIGITAL CAMPAIGN.
As Canadians, we are known for our diversity and inclusivity, which we pride ourselves for. Smirnoff recognized the significance of that mindset and decided to run a campaign to continue to push Canadians further. A reminder to drink responsibly and Stay Open to diversity, opportunity and equality. So much positive came out of this campaign our friends south of the border decided to join us for the ride.
︎ DESIGN & PRODUCTION